Role: Brand Consulting

about: Minimalism and timeless design based on the use of new components like concrete in combination with carbonfiber enables this manufacturer durable and extremely thin products. "Konzept Beton" develops a wide variety of products from smart furniture to elements used in architecture. Their visual concept is based on minimalist shapes in combination with the texture aesthetics of concrete. This abstract design resembles all the possibilities of the material without restricting to any type of product.