Role: Heuristic analysis & data driven redesign

I produced a new UI/UX concept and a development blueprint for Wikitude. The final product had to take into consideration existing userdata, target personas, global and page specific CTAs, as well as heuristiv principles like: visibility of system status, match between system and the real world, user control, consistency and standards, error prevention, recognition, flexibility and efficiency, aesthetic and minimalist design, help and documentation.