Role: Heuristic analysis & data driven redesign

I produced a new UI/UX concept and a development blueprint for Wikitude. The final product had to take into consideration existing userdata, target personas, global and page specific CTAs, as well as heuristiv principles like: visibility of system status, match between system and the real world, user control, consistency and standards, error prevention, recognition, flexibility and efficiency, aesthetic and minimalist design, help and documentation.

Wikitude Heuristic UI UX Analysis
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