Role: Concept & Visual Direction

This book is a mixture of a calendar and notebook, helping the owner to always keep focus on his everyday schedule. The Book consists of large watercolor textures enriched with tasks and inspirational quotes. The content is supposed to help its owner to restore attention through quotes about concentration and tasks aimed for deceleration. These pages are supported by colorful textures to generate a medical effect, called effortless attention, which is a Neuro-Aesthetical methodology to restore focus.

Effortless Attention Project


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