Expert within digital conceptualisation and creating design solutions to achieve innovative user experiences. My key deliverables are Service Design, Pixel Perfect UI Design and UX Usability Reviews. I am also experienced in Data Driven Design, User Stories, Big Data and Brand Personas. My goal is to create ergonomic and future proof products following my philosophy of innovation, excellence and understanding.

don‘t make me think.

if you ever wondered how you could explain usability to somebody. It‘s basically the sentence above. Pretty simple isnt it?  Popular digital  products also appear  to be simple, but to achieve this, there is often a quite complex development process required. The right design  combined with the right interaction paradigm is the key to an useful and consequently successful product. Bill Gates once advised to choose lazy people to do hard jobs, simply because they will find easy ways to do it. You see, there are many different approaches to do the job and more than one solution for any challenge, this is why it is recommended to test and compare design solutions to produce the best user experience and service design concept for digital products.